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What Every Business Owner Must Know About Digital Marketing

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person?

Is Your Site Secure? Google Gives a Ranking Boost To HTTPS Sites

We live in a world of information transfer. People send out their passwords, credit card numbers and other personal information when they visit websites and often don’t think about security. Google does.

6 Ways To Deal With Online Competitors

Always get to know who your competition is and what they’re doing. You don’t want to copy them, but you can get ideas from them on what type of marketing works. Plus, you can look at their offerings and figure out how you can make yours better.

Five Reasons Not to Rely on Google

The entire Internet was a very different place before 1998, and then Google turned up and shook the whole web world to its core. The explosive rise in power and popularity of Google has come at the inevitable expense of rivals such as MSN, Yahoo and so on, leading to a 2013 where the vast majority of second-place search sites aren’t even factored in by most users.

Reasons Why Your Business Needs a Strong Digital Marketing Strategy

Online marketing helps a company streamline its identity and goals. Setting well-defined goals for your company becomes easier through a digital marketing strategy, which not only gives your business the right direction to work in, but also helps you track your progress on an ongoing basis.

Strategies for Digital Marketers

In this modern world of technology, every business wants to be super successful online and this has become now a mandatory requirement for every company who wants to survive on the Wold Wide Web. Whether it is a Digital Marketing company or in any other part of the world, the concepts behind its working remain the same. Digital Marketing has many components, and that includes Search Engine Optimization, Email marketing, Social Media Marketing, Pay-Per Click, Mobile Marketing and so forth.

Content Is King In Online Business

In online business, content writing and marketing are the catchwords. Why? Well as you know my beloved readers, everything in life has gone online and so the entire world now becomes our market place.

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